Web Style Guide

Web style guidelines apply to the content included in university websites. The university has established the general templates for websites, and the IT group has implemented templates for the departments in the division. There is also a set of uniform web style guidelines for working within this framework for all content creators.

All changes to the student affairs website will be reviewed by the webmaster for compliance with university publication and web standards. Some of the most common philosophies and issues are outlined below, but content creators should be familiar with all of the guidelines in this section and in the writing style guide. While simple corrections may be made by the webmaster, editors may receive information with clarification about web style guidelines.

If you have any questions or would like assistance posting to the site, feel free to contact the IT Operations group.

The student affairs website represents a single division and has a uniform look and feel applied across all departments and programs. Elements of pages across the site need to fit together into a cohesive whole.
Case Western Reserve and The Associated Press Stylebook favor a "down" style with minimal capitalization for all writing. When in doubt, do not capitalize. For more specific information, check the capitalization guidelines in the writing style guide.
Be concise
Expectations of web users differ from those of print readers, so avoid wordiness or repetition of contact information. Pages that feature a lot of text by necessity should use headlines and in-line images to visually break up large blocks of text.
Spelling and grammar
When reading a lot of content, it is easy to overlook a spelling or grammar mistake. Web pages represent Case Western Reserve University and your department or program, and these errors decrease the credibility of your page. Use the spell check tool on the first row of the editor toolbar to avoid mistakes.
Main departmental or section pages can take advantage of our banner photo options, but one or two small pictures can add visual interest to any page. Review the photo guidelines for more information.
If you have created your content in Word or Excel, use the “Paste from Word” button on the top row of the editor so any formatting from these programs will be removed. The editor will provide you with guideline-compliant headlines and formatting options.
Use descriptive text when linking. Instead of “click here,” say “download the application.” Check out the linking guidelines for examples of creative linking.
Accessibility of websites is governed by Section 508 of the US Rehabilitation Act and Title III of the Americans with Disabilities Act as a public accommodation. The student affairs site is committed to adhering to standardized accessibility guidelines to providing accessible content for visitors. Our template is designed with accessibility in mind, each section of this style guide includes details on ensuring accessibility.
Additional Information
  • The Writing Style Guide - This guide contains useful information on abbreviation, capitalization, commonly misspelled words, hyphenated words and more. It combines the university's 2010 Editorial Style Guide with entries from The Associated Press Stylebook.
  • Case Branding Guidelines - These guidelines provide a better understanding of what the university is trying to accomplish, as it relates to the Case logo and color usage.
  • Case Logo and Identity Guidelines - These logo guidelines and links may be particularly helpful for Student Affairs staff who want to learn more about the Case mission to maintain a consistent look and feel across campus.